A well-timed corporate gift can be a powerful brand connection, connecting it with innovation, good culture, trustworthiness, and other factors that promote growth. It is especially helpful during the “growth” phase. Traditional forms of advertisement incur enormous costs and are rife with inadequacies, while corporate gifting ensures minimal cost per impression. However, the choice of a corporate gift depends on the purpose for which it is intended.

Branded water bottles are among the most popular corporate gifts. They can bear the logo of the company and can be used during office time, day trips, and workout sessions. Filtered water bottles are particularly relevant to companies that promote fitness and wellness. Other great corporate gifts include reusable coffee cups with the company’s logo printed on them. Some reusable coffee cups have leak-proof lids and break-resistant tempered glass. This makes them ideal gifts for the office, and also for home.

Incorporations give away corporate gifts to reward high-achieving employees and put under-achievers on notice. While this tactic may have its advantages, it can also backfire. A corporate gift that is only aimed at one employee will not have the same impact as a corporate gift that is meant for everyone. However, a thoughtful gift can make an impression on a group of employees. And it can help strengthen a company’s culture.

While giving out gifts to clients is a great way to make a lasting impression, the process can also become an ethical dilemma – and even the best intentions can become a moral problem. You also need to be aware of the rules governing corporate gifts. Certain industries, government entities, and even individual employees may have regulations regarding gifting. Failure to abide by any of these rules can lead to criminal prosecution, so it is essential to be aware of these rules.